MISSION, VISION,GOALS, AND OBJECTIVES
Mission, vision, goals, and objectives Mission, vision, goals, and objectives are the components of a proper business plan . Vision is the destination that an organization wants to achieve in the remote future. Vision: A vision should be very motivating, realistic, and achievable in long term . A vision statement is created by the owners or the heads of organizations. This statement guides the entire organization towards its purpose. Mission: Mission expresses the vison of an organization in a broader way. It explains the purpose of an organization, helps to identify the target markets, the operations of a firm plan. A mission statement is generated to bring uniformity among the staffs who hold different skills and opinions, to share the scarce resources effectively . A business should focus on the factors like the product that they produce, their customers, technology, public image while preparing a mission statement. Go...